Insights

Insights

January 24, 2023

NFT, the gateway for companies to experience the new, 'phygital' world

High-end clothing for the metaverse, loyalty programs based on the exchange of virtual assets, exclusive collections… Companies around the world are joining the NFT (non-fungible tokens) to create added value and get closer to their customers in a unique way.

January 3, 2023

Social innovation, how companies can make a positive impact on society

More and more organizations are betting on solutions that, in addition to bringing economic benefits, help to improve today's society. In this way, social innovation is positioned as a tool that contributes to both business performance and the quality of life of citizens.

November 22, 2022

“How can we have democracy if we don't accept that the Earth is warming?”

University of Virginia Professor Siva Vaidhyanathan warns of the serious consequences of misinformation circulating on social networks and the growing power of tech giants. His solution? Take measures to control them and bring back face-to-face interactions.

October 18, 2022

“Since the pandemic, patients have become more digital.”

Bayer Mexico has undergone an important development during the pandemic, which has led it to speed up the launch of its Market Place and to introduce advanced analytics in its customer listening processes.

October 17, 2022

“If we continue with this fragile and globalized world, we are going to live through crisis after crisis.”

Economist and innovator Gunter Pauli, author of 'The Blue Economy', is optimistic about the feasibility of green hydrogen and current technologies enabling progress towards zero emissions in the short term. He also stresses the need to recover local production, reduce consumerism and promote social welfare.

September 1, 2022

“Our goal is to support the country's development.”

For the head of Digital Transformation at Banco Industrial de Guatemala, Javier Ramírez, the commitment to innovation must be a constant for companies across all sectors. Researching, adopting and charting the course of emerging technologies is, he says, the only way to identify competitors.

August 24, 2022

“Cloud computing is the fastest-growing technology of the last 30 years”.

The cloud has become the paradigm of internet services. Abhas Ricky, Chief Strategy Officer of Cloudera, explains the challenges and trends of a booming sector.

August 16, 2022

“Metro de Madrid's main challenge is the rising price of energy.”

During the three years that its CEO Silvia Roldán has been at the helm, Metro de Madrid has faced significant challenges. The last of these, the increase in the price of electricity, can be better addressed thanks to the energy efficiency plans that have made it possible to reduce electricity consumption.

July 29, 2022

The changing role of the CIO

The CIO of the future must demonstrate both technological expertise and strategic business thinking.

July 5, 2022

“The banking sector has a mission to contribute to financial inclusion.”

The financial market is capable of predicting the great innovations of technology and the future of the labor market. Gianfranco Ferrari, CEO of Credicorp, explains how digital transformation informs the holding company's actions, as well as its social impact.

June 29, 2022

This is not a simulation: artificial intelligence for businesses

Artificial intelligence has evolved from a promising business transformation to a key component in companies' schemes to evolve into much more agile, efficient and secure environments.

June 22, 2022

Valuing incentives and creating a shared sense of purpose: this is how Spanish CEOs are fighting the Great Resignation

The Great Resignation is a phenomenon that has spread over the last two years of the pandemic, especially in the English-speaking world, but it seems to be reaching our country as well. The study 'The Great Resignation: Tips for Attracting, Retaining and Winning the Battle for Talent', based on surveys of 2,430 Spanish CEOs and senior executives, demonstrates how Spanish companies are already preparing to retain and motivate their talent.

June 13, 2022

“The ability of real-time monitoring in determining how to solve a problem is magic”

'Big data' is here to stay, but the next step is to improve business performance through data analysis and instant reaction. The Chief Revenue Officer of Celonis, Miguel Milano, is committed to this in order to rectify the errors resulting from poorly integrated, overlapping systems.

May 24, 2022

The great resignation

Tips for attracting, retaining and winning the battle for talent.

May 12, 2022

“Solutions to Climate change and the circular economy will not be possible without chemistry”

The Spanish chemical industry remains one of the country’s largest consumers of natural gas and it is at the forefront of innovation. The CEO of BASF Española and President of FEIQUE, Carles Navarro, explains how this translates into efforts to transform the sector to make it more sustainable.

May 4, 2022

From the Ground to the Cloud: Unicorns Also Live on the Cloud

Among the herd of unicorn startups, the species known as the 'cloud' is making great strides to enable all kinds of companies to increase their profits and value proposition. What are they? How do they live alongside other "purebreds", such as Amazon or IBM?

April 21, 2022

Green Unicorns Aim to Dominate the Business Sector

They are fast-growing, capital-intensive startups that run their businesses in a sustainable manner. Between 2017 and 2021, these green firms received the most funding in Europe, raising 24% of the money invested.

April 12, 2022

“Brands have a lot to gain from leveraging the metaverse's potential”

For the Vice President of Technology and Digital Transformation at the AB InBev Middle Americas brewery, Pedro Garavito, improving consumer experience and service by using data and digital platforms is crucial. Despite the challenges facing the sector, he says they are already working to be at the forefront of the trends that are revolutionizing the market, such as blockchain, NFTs and gaming.
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