Insights

ChatGPT: how to employ it in your company?

The rise of artificial intelligence has revolutionized the way companies operate in the digital age. One of the most notable technologies in this area is ChatGPT, a language model capable of generating consistent and relevant responses to user questions or requests. In this article we explore what ChatGPT is, how it is used and why it could be beneficial for businesses.

October 26, 2023

Workplace mental health: the challenge for businesses to combine productivity and wellbeing

Around 15% of the world’s working population will experience a mental health problem at some point in their working lives. To lower this percentage, corporations are turning to training, such as ‘upskilling’ or ‘reskilling’ programmes, installing exercise spaces in their offices, providing access to educational resources or offering counselling services to their employees.

October 23, 2023

At the forefront of finance: fintech and the digital transaction revolution

At present, almost 80% of the global adult population either does not have access to the conventional financial system or relies on alternative services to access it. In this context, fintechs, which are expected to reach revenues of €1.4 trillion by 2023, are working alongside traditional banking to democratize access to financial services through blockchain, big data or other breakthrough technologies.

October 16, 2023

Ecotourism: how are companies moving towards sustainability?

Travel and tourism was responsible for 8.1% of global greenhouse gas emissions in 2019. To ensure its sustainability, this sector must move towards sustainable consumption and production patterns, focusing on decarbonization, renewable energies and circularity.

September 7, 2023

“We have the computational power and the data science capabilities to really understand what drives population health”

Cardiovascular disease is the leading cause of mortality worldwide. The Novartis Foundation is betting on one of the most revolutionary technologies of recent years, artificial intelligence, to combat it through data-informed decisions.

August 18, 2023

“Generative artificial intelligence is going to change what it means to be human”

Generative artificial intelligence is set to disrupt more than just how we work: notions such as authorship and creativity might have to be rethought in the dawn of AI-generated content, poses GenAI expert Nina Schick.

July 19, 2023

“We want to change the narrative about what development is”

Saudi Arabia is engaged in a major commitment to innovation: the giant projects undertaken by the country in recent years are aimed at diversifying the economy and boosting sustainable development. The company Red Sea Global plays an essential role with two flagship projects, AMAALA and The Red Sea.

July 4, 2023

“In five years, doctors will have an AI tool at their disposal to make diagnoses.”

The healthcare sector has always been at the forefront of research and innovation applied to improving people's quality of life. Digital solutions and disruptive technologies such as big data and artificial intelligence hold a particularly transformative potential for a less visible area of medicine: rare diseases.

May 3, 2023

Corporate Venture Capital and its impact in Latam

Corporate Venture Capital (CVC) is a formula that is consolidating in Latin America and is contributing to the development of an increasingly relevant innovation ecosystem. In addition to financial investment in start-ups, CVC offers unique advantages for companies, such as access to new markets, the opportunity to innovate in the long term and the boost in the connection between innovation and technology in Latin American organisations.

April 19, 2023

Field teams: expression of strategic changes in the pharmaceutical industry

One of the sectors in which field teams, in charge of guiding the purchasing decisions of potential customers, have historically been most relevant is the pharmaceutical industry. Medical representatives or sales representatives are the intermediaries between the pharmaceutical industry and its customers in the health sector.

April 14, 2023

Opinno Impact Report 2023

In this report, we present the fruits of the Impact Model we have developed for our clients, for industry and for society. A model that takes into account all our stakeholders, combining good governance, an ethical use of technology, and a people-centred approach, to generate a positive and sustainable impact on the world. For yet another year, we continue to face new challenges, seeking new experiences and, as always, generating impact through innovation.

February 14, 2023

“More and more people are now shifting their purchasing behavior towards being more sustainable”

Franck Vignard-Rosez, CEO of BNP Paribas Personal Finance in Spain (Cetelem), breaks down how consumer habits have shifted in an increasingly digital world and how society and businesses already have the circular economy and sustainability on their agendas.

February 1, 2023

Innovation and resilience, key to a polycrisis 2023

Cautious optimism and a global backdrop of uncertainty caused by the war in Russia and Ukraine: this is the outlook for a year of great economic challenges in which innovation will prove to be a powerful ally.

January 24, 2023

NFT, the gateway for companies to experience the new, 'phygital' world

High-end clothing for the metaverse, loyalty programs based on the exchange of virtual assets, exclusive collections… Companies around the world are joining the NFT (non-fungible tokens) to create added value and get closer to their customers in a unique way.

January 3, 2023

Social innovation, how companies can make a positive impact on society

More and more organizations are betting on solutions that, in addition to bringing economic benefits, help to improve today's society. In this way, social innovation is positioned as a tool that contributes to both business performance and the quality of life of citizens.

November 22, 2022

“How can we have democracy if we don't accept that the Earth is warming?”

University of Virginia Professor Siva Vaidhyanathan warns of the serious consequences of misinformation circulating on social networks and the growing power of tech giants. His solution? Take measures to control them and bring back face-to-face interactions.

October 18, 2022

“Since the pandemic, patients have become more digital.”

Bayer Mexico has undergone an important development during the pandemic, which has led it to speed up the launch of its Market Place and to introduce advanced analytics in its customer listening processes.

October 17, 2022

“If we continue with this fragile and globalized world, we are going to live through crisis after crisis.”

Economist and innovator Gunter Pauli, author of 'The Blue Economy', is optimistic about the feasibility of green hydrogen and current technologies enabling progress towards zero emissions in the short term. He also stresses the need to recover local production, reduce consumerism and promote social welfare.