Image: Opinno lands in the Middle East    Credit:  Opinno 

At Opinno, innovation is in our DNA. Our entrepreneurial vision has led us to step out of our comfort zone once again in search of new challenges and opportunities to generate impact.  

Therefore, we opened our first office in the Middle East region, an action which furthers Opinno's strategy to expand internationally, which had already been strengthened by our launch into the markets of Peru (2020) and Italy (2021). Thanks to this strategy, Opinno has been able to provide companies around the world with value, establishing a global presence with a turnover that comes mostly from international markets. 

Leading the team are Javier Iglesias, COO of Opinno and Rafael Salazar, Project Manager, who will operate from an office located in Riyadh, the capital of Saudi Arabia. 

Javier Iglesias is responsible for Opinno's worldwide operations, focused on international growth and scaling with quality. Previously, he worked as an international business consultant in Ghana and Sierra Leone, helping Spanish companies to access these complex markets. 

Rafael Salazar is an expert in Fintech, Insurtech and Traveltech; CEO and Co-Founder of Sendity; MBA professor at IE Business School and Project Director at Opinno. He has more than 15 years of experience in the Open Innovation and entrepreneurship field. 

The Middle East is a region in full growth. Amid a process of economic modernization and diversifying into new lines of business, it is the perfect place to carry out innovation projects focused on sustainability. 

Our initial projects are focused on the tourism sector, outlining an innovation strategy for a world heritage destination, with a holistic vision and a focus on sustainable tourism. 

At Opinno we understand sustainability with a global perspective that includes environmental, economic and social dimensions. On the one hand, it is about mitigating the negative consequences of human activity on the ecosystem. On the other hand, it is also about promoting the circular economy in order to decouple economic development from dependence on natural resources, and to repair the environment through a regenerative economy.