How to find innovative business models for pharmaceutical brands?

One of our pharmaceutical clients hired us for a project that includes the definition of a new innovation model.

With the implementation of this new business model, the management team aims to address two complex problems that are currently hampering their expansion potential.

1. Improving production systems and processes by mechanizing and digitizing processes;

2. Open new markets through advanced cross-selling and location of segments where needs are not met; sell to atypical segments.

The pharmaceutical industry is the largest in the world, investing much of the budget in R&D.

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The project consisted of three phases:

Phase I: Defining the Innovation Model

Design the innovation model with the management team

Phase II: How to implement the business model

Generate an Action Plan to implement the innovation model, with concrete and effective actions. Short- and medium-term actions focused on meeting the greatest needs detected by employees.

Focus on quick wins

Within the action plan we will focus on actions that require little effort and have a high impact on the company. Activating these quick victories will allow us to gain momentum to develop short- and medium-term actions in the future.

Results

Created an Innovation Manifesto: Vision, Mission, Structure, Relationship Model.