Insights

Cautious optimism and a global backdrop of uncertainty caused by the war in Russia and Ukraine: this is the outlook for a year of great economic challenges in which innovation will prove to be a powerful ally.

High-end clothing for the metaverse, loyalty programs based on the exchange of virtual assets, exclusive collections… Companies around the world are joining the NFT (non-fungible tokens) to create added value and get closer to their customers in a unique way.

The CIO of the future must demonstrate both technological expertise and strategic business thinking.

Artificial intelligence has evolved from a promising business transformation to a key component in companies' schemes to evolve into much more agile, efficient and secure environments.

The Great Resignation is a phenomenon that has spread over the last two years of the pandemic, especially in the English-speaking world, but it seems to be reaching our country as well. The study 'The Great Resignation: Tips for Attracting, Retaining and Winning the Battle for Talent', based on surveys of 2,430 Spanish CEOs and senior executives, demonstrates how Spanish companies are already preparing to retain and motivate their talent.

Among the herd of unicorn startups, the species known as the 'cloud' is making great strides to enable all kinds of companies to increase their profits and value proposition. What are they? How do they live alongside other "purebreds", such as Amazon or IBM?

Unicorns (technological companies valued at more than $1 billion prior to going public) are no longer limited to the United States and are becoming increasingly common in the rest of the world. Asia and Europe (especially the North) are also key players in a rapidly growing market, driven by trends such as online commerce and decarbonization.

Understanding your company’s position and being aware of where the market is heading are the tools that allow you to shape the present and transform the future as we adapt to it.