El lider

Innovative leaders who we describe as astronauts: ambitious, visionary, curious, explorers, risky, daring and who see everything from a global perspective. These business astronauts, although they seem to be alone and far away in space, are in continuous communication with their teams and need them to return to Earth. In this book we talk about how to transform an organization, through technology, no doubt, but, above all, through vision, mission, values and people. From good governance and excellent leadership.

This book is addressed to all those CEOs, senior executives and advisors who want to start this long journey towards innovation and the profound transformation of their businesses. Its objective is to provide them with the tools to successfully navigate this new normality and, from there, help them lead the future.


See foreword, introduction, epilogue and the names of the more than 100 CEOs interviewed