Simple vector drawing a packof wolves in sheep's clothing with just one true sheep among them.

By: Jorge Rojo

In the last Expert Council Meeting Adrián Bono, journalist, consultant and member of the Opinno Expert Network, shared the keys to the increase of disinformation in today’s world, how generative Artificial Intelligence is contributing to the generation of fake news and what we can expect from the future of information.

How to live in the fake news society?

A video of the Eiffel Tower on fire, explicit images of Taylor Swift or an audio of Joe Biden asking voters not to participate in the New Hampshire elections are some of the examples of disinformation perpetrated with the help of GenAI in recent weeks. Although artificial intelligence was never necessary for disinformation, the birth of these new technologies makes it easier to create and spread fake news and information than ever before.

Against this background, fact-checking agencies have become increasingly important and have taken on a more and more indispensable role in our society. Fact checking in the modern sense differs from traditional journalistic practices. Instead of verifying information prior to publication, the task of fact checkers is to examine content that is already in the public domain and has the potential to significantly influence public opinion or policy. This reactive form of fact-checking is a critical tool in the ongoing battle against the tide of misinformation that threatens to distort public discourse.

The return of trust

Amid this wave of AI-generated misinformation, a contradictory phenomenon is emerging: a return of trust in traditional media. As the digital space becomes saturated with fake content, including videos and images, people’s trust in online content is eroding and what is published loses relevance to who is publishing it. This scepticism leads to a renewed faith in traditional media, which are re-positioning themselves as trusted sources of information. For the first time, the existence of images, video or audio is no longer irrefutable proof of veracity, so the origin of the information has regained a relevance that was disappearing.

In an unexpected turn of events, conventional media, which had lost ground to digital platforms, may regain its role as the primary gatekeeper of truthfulness. This return to traditional media sources for verified news could mark a significant shift in the way information is consumed and trusted.

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