We pioneered a new digital marketing strategy

When was the last time you used a phone book to contact a company? When was the last time you bought a newspaper or sent a letter? Just like technology, marketing has evolved very rapidly in recent decades, where communication schemes evolve while modifying the behavior of consumers or users.

Like other areas of an organization, technology within marketing has favored the emergence of new channels that provide greater reach and expand the different possibilities for content transmission based on the customer and product life cycle.

That is why Opinno proposed the design, implementation, and support of a digital marketing strategy for a major plastics company in Spain.

The objectives of this project were: First, to promote sales through the optimization of digital channels, defining the appropriate strategy for brand positioning in both owned and paid media.

Second, to implement the first content cycle for each digital support, in order to adjust the strategy and monitor the follow-up process to ensure its sustainability over time.

Third, to communicate to the company's marketing team the strategy implementation process for each of the media that will be part of the digital marketing strategy.