Shopping Center Observatory

Over the last three decades, shopping centers have positioned themselves as the reference commercial destination in Spain. Despite the growing competition from e-commerce, the liberalization of commercial hours of retailers on the street, and the increasing variety in the offer of commercial destinations, shopping centers remain the main format for retail distribution in our country and in the rest of the world.

To maintain this strategic positioning and to not lose the market share gained, shopping centers must be aware that consumers will be increasingly demanding with the experiences they have during their visits.

Shopping centers must evolve in order to ensure that they are meeting the expectations of their customers. If shopping centers are able to meet the expectations of the customers there will be an increase in average time spent by customers in the shopping centers and there an increase in the level of sales of commercial and catering establishments.

The direct threat of e-commerce has given rise to the emergence of a new concept of the shopping center in which customers no longer simply demand a place to stock up but a “destination” center that allows them to enjoy experiences that offer a value proposition differentiator.