The brand in the internationalization of the company

The process of internationalization of the Spanish economy has experienced a considerable boom in recent decades. In fact, during the last years of the economic crisis, the foreign sector was the protagonist of the best news of the Spanish economy and served as lifeguards for many companies. Nowadays, few doubt that this international expansion should be a strategic and non-circumstantial bet for Spanish companies, whatever their sector. In a context of progressive globalization of the economy and technology, the barriers to the different markets are increasingly lower and the competitors of Spanish companies are increasingly global. At the same time, we are attending a process of "commoditization", which means that there is an excess of supply and that the products and services are more similar. In this context, Spanish multinationals can not focus their strategy at the price. And not even in quality, since nowadays a basic factor is considered and it is no longer a differential factor.

What you will learn