Digital Marketing in Latin America 2022

Digitalization is a process that already existed in Latin America. However, with the outbreak of the pandemic, companies have had to adapt to a totally digital environment and their business strategies have had to change, thus breaking many paradigms in the markets.

The commercialization of products and services through digital strategies has become practically mandatory for companies that want to achieve their business objectives, both commercial and brand-related, and even cultural. Digital marketing continues to advance to become a central aspect of businesses today and in the future.

Although the Latin American region is improving its digital marketing practices, the constant evolution of the market requires organizations to stay updated to fully leverage its benefits and be present in an increasingly changing market.

Below, you can now download "Digital Marketing in Latin America 2022," a study prepared by NTT Data in collaboration with MIT Technology Review in Spanish.