Adays in every life of each company where you encounter a great obstacle. No matter where you look, the problems seem to slow the company's growth. External factors are driving major change as times change and technologies evolve. As a result, there are many internal issues that seem to need a boost to achieve the objectives and become relevant and competitive as before.

With the new generations come new developments. Societies are constantly changing, as are their interests and behaviors. These new changes are essential for companies, as their products and services must be aligned with the needs and desires of customers. The key to staying at the top is adaptation, adoption of cultural transformation and the use of innovation as a vehicle for empowerment. 

Cultural transformation

A leading health care company that provides solutions to changing patient needs has encountered a major obstacle that is forcing them to change their habits. They are taking advantage of a value-added transformation through innovation. As a solution, Opinno has guided the company to develop services and functionalities for the different pharmaceutical products before launching them to the market. The goal is to constantly develop products and services through innovation and cutting edge based on focus group feedback. Through innovative multidisciplinary work, they seek to generate new and improved interactions between users and pharmaceuticals to create a significant impact on the system.Strategy 

To achieve a positive outcome, strategic objectives must be set. All objectives need to be aligned to define the objective and how the initiative will be carried out. Second, develop influence solutions for “beyond pill services,” building it with key agents to provide maximum value. Finally, create durable contacts and connections with key Access Market agents. 

Repending on strategic objectives, the alignment of the initiative's approach, which was done by exploring various profiles of interest and detecting the challenges to be addressed, comes into play. In this context, the following assets, the ecosystem, the actors that will participate and the obstacles are defined. The second phase is to develop the initiative model and implementation roadmap that are based on the results of the first phase of definition. During this time, there is a quick path to selected ideas through prototype testing and solution validations.

Finally, the initiative is carried out by conducting the specific sessions to acquire knowledge, connect with the profiles of interest and generate new solutions for the future. Through this process the company is able to stay relevant knowing the interests of the market, actively interacting with customers.