Can we apply the same methods and principles used in companies to help schools and universities achieve more?
Opinno was challenged by a business school in Madrid to create a strategy that incorporates innovative digital solutions and teaching methods in the educational program.Our answer was to develop a series of workshops based on the canvas of the value proposition.
The canvas of value proposition is based on two elements of the business model canvas, the customer segment for which we intend to create value and the value proposition that we believe is attracted to customers.The purpose of the canvas of value proposition is to establish a connection between what the product (business school) offers, and what customers (students) want.In this case, we identify three types of “customers”: students, corporate clients and public institutions.
The customer segment profile describes the characteristics of the client in more detail: the jobs that are trying to perform, the negative aspects of the work and the profits that describe the benefits that customers want to obtain.
The work section of the canvas describes the work or tasks that students are trying to solve.Students want educational programs that create employment opportunities, international exchange programs, a fun and rewarding study environment.Corporate customers seek an executive training that generates a positive change in organizations.Research and public institutions are interested in educational programs that educate citizens in certain disciplines.
Los Pains are what bothers customers: unwanted costs, negative emotions, risks.In our case, “pain” are obsolete teaching methods, bureaucratic application systems, the difficulty in the selection of courses, poor communication with staff.Other reasons why the popularity of the school has decreased could be the lack of international mobility and international exhibition.
Las Gains are the benefits that customers require, expect or be surprised.Includes functional utility, benefits and cost savings.& NBSP; In this section, students expect a high quality teaching, a digitized system that facilitates interaction with staff, teachers and colleagues.Easy access to learning material, guidance and tutoring opportunities are also a priority for the student.
The map of the value proposition is designed to address the jobs, pains and profits of the client.
In the section of “Analgesics”, the following solutions were raised: the implementation of digital systems that facilitate communication between applicants, students and staff.& NBSP; the adoption of innovative teaching techniques such as business games, real business case studies, the use of libraries and digital databases, simulations, scanners and 3D printers, drones, virtual reality and other innovations will be integrated into the coursesFor students to experience the practical impact of these technologies in their future profession.
The expected positive results of this transformation are a better learning environment, a better quality of education, methods to learn how to develop creativity, technologies and digital tools used to effectively transmit useful knowledge and competences for companies.
When the features of the value proposal map coincide with the characteristics of the segment profile, we know that we have created a lucrative plan for our client.