“El Líder Ante la Innovación” is targeted towards CEO’s, executives and advisors that want to understand and partake in the journey that is, innovation. “El Líder Ante la Innovación” is transparent, highlighting the nitty gritty as much as the success stories in order to provide significant advice that will provoke a fluid digital transformation.
Innovation is arguably something “of the times,” or “in style,” but “El Líder Ante la Innovación” proves that you cannot simply seek out innovation to fit the the mold of what a disruptive company looks like. Companies need to strategize, they need to appoint change leaders that can take the burden off of employees, they need to analyze the evolution of digital transformation in their industry and they need to evaluate the consumers evolving with the technology and times. In fact, the authors emphasize in the introduction that innovation is by no means improvisation. Decision makers in the present are making decisions that will shape our future as a whole, which is why they involve serious delegation and consideration.
Experts Canonici and Nuñez weigh in on questions like, how can you oblige a leader to produce growth and results in a short time, while experimenting and inventing for the future? Or, How can you balance a short term strategy with a long term scope? These authors and CEO’s spill their knowledge and advise so that others can have profound transformations in their own projects, businesses and fields.