As always in these cases, the companies that will survive, in the medium and long term, will be those with the greatest capacity to adapt and that know how to innovate the most at this time in order to really take advantage of the opportunities that will be created tomorrow.
And at this point we managers have to learn from this moment that we are living and we must be clear that in times of uncertainty, we are paid to lead companies, to pitch in and to lead companies to a faster and more effective transformation. It would really be a failure if, once the crisis is over, we do not take home great lessons.
And it is in these moments that certain questions arise: What would have happened if we had done an Envisioning or a Backcasting before this crisis foreseeing that a global pandemic could occur, what would have happened if we really had future scenarios and contingency plans already made before this crisis?
Possibly we would have had a competitive advantage that would have made us much more competitive in the market and perhaps we would be sleeping easy right now. We cannot repeat the same mistakes and that is why, starting tomorrow, I invite you all to start thinking about the future. To start Envisioning on all the scenarios that may happen and take decisions and actions accordingly.
On the other hand, I call for action. I know that we are all full of emergency committees, Forecasting, contingency plans... but we need to reserve a little time to think about what the new normality is going to be, and above all, what our company is going to be relevant in this new normality.