Insights

The Basque Councillor for Economic Development and Infrastructures, Arantxa Tapia, promotes an innovation linked to management and people and regrets that many Spanish companies are still not aware of the potential of their customers' data.

For SAP Spain CEO Rafael Brugnini, companies should not only be concerned with measuring customer satisfaction, but also employees. Getting companies to improve their business by analyzing their data is their big challenge

For the CEO of Banco Sabadell, Jaume Guardiola, the conversational assistants will provoke a transformation similar to that of mobile phones. Although he believes that artificial intelligence will gain more weight in the sector, he assures that the human touch will continue to be essential.

Beyond genetics, the CEO of Ribera Salud, Alberto de Rosa, believes that health is a matter of prevention. Defender of innovation, criticizes the fact that the health sector is not progressing fast enough and bets on a collaborative model in which the citizen assumes more responsibility.

The obsession of ING Spain's General Manager of Private Banking, Almudena Román, is to improve the customer experience. In order to do so, she bets on squeezing the data, looking for inspiration in the 'fintech' and making the entity agile and trying new things continuously.

Presidente della Bankia, José Ignacio Goiriglzarri, parla dell'innovazione tecnologica come ossessione per la soddisfazione del cliente.Ma dato che gli utenti hanno diversi livelli e bisogni per la digitalizzazione, scommette su relazioni e processi diversi a seconda della loro richiesta e della loro cultura digitale.