March 29, 2021

Opinno Impact Report 2020

Our 2020 Impact Report looks beyond the figures and focuses on the core of our operations, what really drives us, the measurable impact generated for our clients, their industry and society in general

March 26, 2021

Connect with your employees through good storytelling

The pandemic and teleworking have forced many companies to rethink their internal communication. Gamified experiences, podcasts and training manuals for working in this environment are some of the ideas for reinforcing a sense of belonging and keeping employees engaged.

March 24, 2021

Chatbots, apps and data: how technology reduces inequality

Social projects attract entrepreneurs and 'start-ups', while there is a movement for venture capital funds and accelerators to bet on these initiatives.

March 18, 2021

Solar communities, the path to distributed generation

New ways of producing, consuming and distributing energy are resulting in the development of a new electricity model that is more user-friendly and environmentally friendly.

March 12, 2021

The drive for digital health

Genewin is an initiative whose aim is to propose from the Civil Society innovative ideas to the country to promote recovery at such a complex time

February 22, 2021

“Insurers need to agree on which client data should not be used”

Deputy director general of Transformation at Mutua Madrileña, Jaime Kirkpatrick, unpacks the challenges and opportunities for the insurance sector in the face of technological and mobility changes, and the effect COVID-19 is having. He also calls for an agreement among companies to protect users from discriminatory and unfair algorithms

February 19, 2021

Digital, personalised and health-focused: insurance's new normal

The coronavirus crisis has been the driving force behind the insurance industry's digital transformation. The adoption of technologies such as video-operation and telemedicine, the growing importance of cyber-risk policies and the offer of on-demand insurance are some of the trends that will continue to grow.

February 9, 2021

“Low-cost insurance shouldn't mean lower quality”

The director of Digital Business at DKV Group, Josep Celaya, believes that the insurance industry's survival will rely on a firm commitment to the health sector and ''blind faith'' in innovation. He is committed to using digitalisation to break away from the myth that associates low-priced products and services with poorer characteristics

January 25, 2021

“Human Resources departments must rewrite history”

The manager of his division at Arcos Dorados in Argentina, Sergio Pivetti, explains how the pandemic has accelerated their remote working schemes and wellness initiatives with spectacular results, and encourages his counterparts to support their workers in balancing their work and personal lives.

January 12, 2021

“The pandemic accelerated some of our projects five years”

For the CIO of La Comer supermarkets, Flor Argumedo, COVID-19 has become a catalyst for improving customer service and explains how they were able to take advantage of innovation and available technologies to meet the huge increase in demand they were experiencing

January 8, 2021

Robots, the cloud and AI: the pharmaceutical industry is looking to the future

From laboratories to warehouses, companies in the sector are using tools to speed up the discovery of new drugs and improve internal processes

December 22, 2020

“Until everyone is made safe with a vaccine or an antiviral, no one will be”

Aside from betting on innovation and technology, the Director General of the pharmaceutical company MSD in Brazil, Hugo Nisenbom, assures that the pharmaceutical industry’s first objective should be the health of the patient and not the economic benefit, especially during coronavirus times

December 18, 2020

Virtual hospitals and telecare: COVID-19 is accelerating healthcare innovation

The pandemic has exposed the logistical and human shortages of many public health systems around the world and has opened up a new window of opportunity for transforming the world's hospitals to become more virtual and innovative.

December 10, 2020

“Companies that fail to see the importance of diversity will suffer a competitive disadvantage”

Ralph Lauren's Vice President of Human Resources for EMEA, Patricia Lajara, argues that employee well-being, flexibility and a strong corporate culture will be key to managing a new era in which talent demands social responsibility from their companies

December 2, 2020

How to innovate customer experience using hybrid shops

The retail sector has begun combining the advantages of e-commerce with those of in person sales in order to improve customer experience. Technologies such as artificial intelligence and sensors are opening the door to new services such as intelligent fitting rooms and personalised product recommendations

November 25, 2020

“Countries don’t do research because they are wealthy, they are wealthy because they do research”

The Minister of Science, Universities and Innovation for the Community of Madrid, Eduardo Sicilia, states that many aspects of the pandemic would have been resolved if there had been earlier investment in science and innovation. The interconnection of universities and companies within the research ecosystem is key to ensuring that results permeate both society and the economy

November 23, 2020

Digital, thrifty and responsible: the new trends in food consumption

The pandemic has changed consumer behaviour. The rise of home cooking, the popularisation of online shopping, the focus on savings and the preference for healthy products are all trends that retailers are already adapting to.

November 11, 2020

“In the medium term, leisure, entertainment, and tourism will be the sectors that experience the greatest boom”

The vice-president of Oracle NetSuite for Latin America, Gustavo Moussalli, looks at how the pandemic has forced millions of companies to digitize in record time. As a result, they are noe better prepared, have more control over their businesses and more effective agile decision-making.
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