This is the main challenge of the retail sector: to identify a roadmap for the recovery of the sector's growth.

The common objectives within the industry are: to ensure safety in the store, to have a sustainable and quality offer, to manage the customer experience and to maintain fair prices are some of them. But it's also an industry that tries to reconnect with the consumer community.

During the lockdown, maintaining contact with customers has been fundamental to build and improve brand loyalty, brand awareness and customer relationship.

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