You don't have to leave your organization to be an entrepreneur (Pinchot, 1985), and less in what is considered to be the Era of Innovation, where every company, be it traditional or of the most avant-garde technology, is forced to reinvent itself and adapt to living in constant change. So the entrepreneur within the organization, or intra-entrepreneur, is an asset of


incalculable value. This is all the more plausible because of the pressures for the "short term" has been passed on from the big cities to the big cities corporations to startups. The innovation process is has been subjected to a great reduction in costs and significantly increased ease of processing (Anthony, 2012), by reducing the previous time advantage that the startups.

What will you learn

According to the Oslo Manual, it is defined as innovation: "The introduction of a new or significantly improved product (good or service) or process, o the introduction of a new marketing or organisational method applied to the practices the organization of work or external relations" (OECD, 2005, p. 47), and the have been important for decades.

Schumpeter (1967), for example, introduced the relevance of creative destruction (innovation) for the survival of companies in an increasingly competitive environment. The law of the strongest Darwin is still in force and applies to the business world, just as it does in nature.


Who made it possible

  • Opinno

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