Why being in China and in the Chinese ecommerce market​ is essential ​ to be innovative

As a result of the rapid development of the digitalization of all aspects of modern life, an increasing number of enterprises in China have moved online.

Due to its huge manufacturing industry and government support, China leads the way in terms of B2B (business-to-business) e-commerce adoption, followed by Japan and South Korea.

In 2019, B2B e-commerce contributed two-thirds of the total value of e-commerce transactions in China.

For nearly a decade, China's B2B market was ruled by e-commerce conglomerate Alibaba. Founded in 1999, the $5 billion company is now China's largest public company.

In this context Ernesto Caccavale, founder and managing director of, will speak on May 26th about why being in China and in the Chinese e-commerce market is essential to be innovative.


Start date
05/26/2022 7:30 am
End date
26/05/2022 5:00 pm
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