Opinno, together with Dircom, APD and EOI, is holding this conference to promote innovation from the executive level and to respond to the demand from organizations that want to begin this long journey towards innovation and deep transformation of their businesses. The aim of this session is to provide the tools necessary to successfully navigate this new normality and, from there, help lead the future.

We will talk about how to transform an organization through technology, of course, but above all, through vision, mission, values and people, and what role communication plays in this journey.