InsightsThe brand in the internationalization of the company

The brand in the internationalization of the company

The brand at the internationalization of Spanish companies



The process of internationalization of the Spanish economy has experienced a considerable boom in recent decades. In fact, during the last years of the economic crisis, the foreign sector was the protagonist of the best news of the Spanish economy and served as lifeguards for many companies. Nowadays, few doubt that this international expansion should be a strategic and non-circumstantial bet for Spanish companies, whatever their sector. In a context of progressive globalization of the economy and technology, the barriers to the different markets are increasingly lower and the competitors of Spanish companies are increasingly global. At the same time, we are attending a process of "commoditization", which means that there is an excess of supply and that the products and services are more similar. In this context, Spanish multinationals can not focus their strategy at the price. And not even in quality, since nowadays a basic factor is considered and it is no longer a differential factor.

What you will learn

After several years of recession, the Spanish economy presented a positive growth for the first time in 2014, when it increased by almost 1%.In any case, despite this rebound of the economy, the data for the period 2010-2014 show that national GDP contracted by 2.1%.One of the clearest effects of the crisis was the opening of many companies abroad in response to the stagnation of domestic demand during these years.In this way, the internationalization of Spanish companies, either by conviction or by the force of circumstances, is an already irreversible reality and constitutes one of the main engines of the economy.

Who made it possible

  • Noemi de la Fuente
  • Nuria Ayala
  • Valentin Garcia
  • Senén Bernardez 

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