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- November 4, 2019
- November 4, 2019
"I don't visualize a robot carrying food to the client's table"
Although the director of McDonald's Consumer and Business Unit, Alejandro Hermo, bets on maintaining the human component, he also imagines a future with intelligent burgers that know the tastes of their customers as soon as they walk through the door. - November 4, 2019
"The best energy is the one that is not consumed, the problem is that we use too much"
Waiting for the most sustainable solutions for mobility to become more economical, the CEO of Madrileña Red de Gas, Alejandro Lafarga, defends natural gas, especially for public transport. - October 31, 2019
"The only constant will be technological change and you have to be quick"
The mission of Banco Santander's CTO, Julieta Ross, is for the finance giant to adapt with agility to a world and rules that are changing faster and faster. To this end, it is rapidly transforming itself internally, seeking allies in 'start-ups' and customers, and bets that the talent of the bank itself is a participant and adheres to the change. - October 31, 2019
"Employees must be helped to be able to self-teach"
The urgency of decarbonizing the world, digitalization and the need to adapt to the new customers are the three engines that are accelerating the renewal of the electricity sector, according to Endesa's CEO, José Bogas. In his opinion, whoever opposes the changes instead of facing them will cease to exist. - October 31, 2019
"For me to innovate is to make research profitable"
Cepsa CEO Pedro Miró explains how they have managed to save 10 million euros a year thanks to AI. Its digital transformation strategy is based on three axes: immersion in new technologies, exploitation of data and internal development of workers - October 31, 2019
"Businesses should function as the neural networks of AI"
For Liberty Mutual's Transformation director, Enrique Huerta, just using massive data analysis to set prices is a thing of the past. New technologies not only improve and create new products, they also enable them to be able to cope with any change. - October 31, 2019
"The biggest challenge is managing those of us who aren't digital natives"
While CWT CEO Rafael Sueiro is confident that IA and 'blockchain' will shape the future of business travel management, he says the biggest challenge is not technology, but having skilled workers who understand customer needs. - October 31, 2019
"Many brands shouted at the customer, now technology allows us to whisper"
For Ikea Spain's Digital Strategy Director, Mosiri Cabezas, the digital transformation must be approached from a sensible point of view and not limited to following fashions and, to this end, she highlights the need to preserve the essence that makes each company unique. - October 31, 2019
"We don't want to cure, we want to get there before the disease"
The president of HM Hospitales, Juan Abarca, reflects on the road ahead for leading technologies such as genetic 'clairvoyance' to reach a level of reliability sufficient to achieve individualized medical prediction. - October 31, 2019
"Online commerce is not going to wipe out the physical store"
Terry von Bibra, general manager of Alibaba in Europe, believes that "one simply has to transform oneself" in order to combine the best of both worlds. To this end, the company is implementing the new retail strategy in the physical stores. - October 30, 2019
"Real-world data is more useful than clinical trials"
For the CEO of Almirall Pharmaceuticals, Peter Guenter, there is no doubt that personalized medicine is the top priority of his industry. To achieve this, he relies on big data and IA, and on collaborating with start-ups to learn from their findings and their way of innovating. - October 30, 2019
"You can't pay everyone the same, you have to give an emotional salary"
For the CEO of Leroy Merlin Spain, Ignacio Sánchez, well-trained, experienced and cooperative talent is fundamental to success. For this reason, in addition to promoting technologies such as AI, he considers that companies should strengthen the human relationship with the client. - October 30, 2019
"We cannot afford to misuse patient data"
For Sanitas CEO, Iñaki Ereño, technological innovations such as 'big data' and artificial intelligence applied to the health sector not only help companies to be more agile, their main focus should be on improving the customer experience. - October 30, 2019
"We're used to being bought, now it's our turn to sell"
The Basque Councillor for Economic Development and Infrastructures, Arantxa Tapia, promotes an innovation linked to management and people and regrets that many Spanish companies are still not aware of the potential of their customers' data. - October 30, 2019
"Young people feel little less than phobia of big enterprise"
For SAP Spain CEO Rafael Brugnini, companies should not only be concerned with measuring customer satisfaction, but also employees. Getting companies to improve their business by analyzing their data is their big challenge - October 30, 2019
"Bitcoin has shown that we need a digital solution to money"
For the CEO of Banco Sabadell, Jaume Guardiola, the conversational assistants will provoke a transformation similar to that of mobile phones. Although he believes that artificial intelligence will gain more weight in the sector, he assures that the human touch will continue to be essential. - October 23, 2019
"The disease is a failure for the system"
Beyond genetics, the CEO of Ribera Salud, Alberto de Rosa, believes that health is a matter of prevention. Defender of innovation, criticizes the fact that the health sector is not progressing fast enough and bets on a collaborative model in which the citizen assumes more responsibility.