Publications

InsightsPublications

May 3, 2023
Corporate Venture Capital and its impact in Latam
Corporate Venture Capital (CVC) is a formula that is consolidating in Latin America and is contributing to the development of an increasingly relevant innovation ecosystem. In addition to financial investment in start-ups, CVC offers unique advantages for companies, such as access to new markets, the opportunity to innovate in the long term and the boost in the connection between innovation and technology in Latin American organisations.
April 19, 2023
Field teams: expression of strategic changes in the pharmaceutical industry
One of the sectors in which field teams, in charge of guiding the purchasing decisions of potential customers, have historically been most relevant is the pharmaceutical industry. Medical representatives or sales representatives are the intermediaries between the pharmaceutical industry and its customers in the health sector.
March 12, 2021
The drive for digital health
Genewin is an initiative whose aim is to propose from the Civil Society innovative ideas to the country to promote recovery at such a complex time
March 31, 2020
Restart: 10 post COVID-19 trends
We have gone from being football coaches to doctors (In March 2020 the word "OMS" is more sought after than the word "football" in Google). Now we are all experts in epidemiology and coronavirus (COVID-19). We are hyperinformed, even overwhelmed because, unfortunately, not all the information we receive is real and the information that is real is not hopeful.