InsightsChanges in consumption patterns

Changes in consumption patterns

The e-commerce sector grew by more than 70% worldwide in the second quarter of 2020, while forced closures reduced sales in physical stores. The Covid-19 pandemic has accelerated the processes of digitization of trade globally and the time has come to look ahead. The economic crisis caused by the pandemic forces us to reflect on what the new business models will be and how to restructure the current ones.

This is the main challenge of the retail sector: to identify a roadmap for the recovery of the sector's growth.

The common objectives within the industry are: to ensure safety in the store, to have a sustainable and quality offer, to manage the customer experience and to maintain fair prices are some of them. But it's also an industry that tries to reconnect with the consumer community.

During the lockdown, maintaining contact with customers has been fundamental to build and improve brand loyalty, brand awareness and customer relationship.

Dowload the report