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- May 3, 2023
- April 19, 2023
Field teams: expression of strategic changes in the pharmaceutical industry
One of the sectors in which field teams, in charge of guiding the purchasing decisions of potential customers, have historically been most relevant is the pharmaceutical industry. Medical representatives or sales representatives are the intermediaries between the pharmaceutical industry and its customers in the health sector. - April 14, 2023
Opinno Impact Report 2023
In this report, we present the fruits of the Impact Model we have developed for our clients, for industry and for society. A model that takes into account all our stakeholders, combining good governance, an ethical use of technology, and a people-centred approach, to generate a positive and sustainable impact on the world. For yet another year, we continue to face new challenges, seeking new experiences and, as always, generating impact through innovation. - February 14, 2023
"More and more people are now shifting their purchasing behavior towards being more sustainable"
Franck Vignard-Rosez, CEO of BNP Paribas Personal Finance in Spain (Cetelem), breaks down how consumer habits have shifted in an increasingly digital world and how society and businesses already have the circular economy and sustainability on their agendas. - February 1, 2023
Innovation and resilience, key to a polycrisis 2023
Cautious optimism and a global backdrop of uncertainty caused by the war in Russia and Ukraine: this is the outlook for a year of great economic challenges in which innovation will prove to be a powerful ally. - January 24, 2023
NFT, the gateway for companies to experience the new, 'phygital' world
High-end clothing for the metaverse, loyalty programs based on the exchange of virtual assets, exclusive collections... Companies around the world are joining the NFT (non-fungible tokens) to create added value and get closer to their customers in a unique way. - January 3, 2023
Social innovation, how companies can make a positive impact on society
More and more organizations are betting on solutions that, in addition to bringing economic benefits, help to improve today's society. In this way, social innovation is positioned as a tool that contributes to both business performance and the quality of life of citizens. - November 22, 2022
"How can we have democracy if we don't accept that the Earth is warming?"
University of Virginia Professor Siva Vaidhyanathan warns of the serious consequences of misinformation circulating on social networks and the growing power of tech giants. His solution? Take measures to control them and bring back face-to-face interactions. - October 18, 2022
"Since the pandemic, patients have become more digital."
Bayer Mexico has undergone an important development during the pandemic, which has led it to speed up the launch of its Market Place and to introduce advanced analytics in its customer listening processes. - October 17, 2022
"If we continue with this fragile and globalized world, we are going to live through crisis after crisis."
Economist and innovator Gunter Pauli, author of 'The Blue Economy', is optimistic about the feasibility of green hydrogen and current technologies enabling progress towards zero emissions in the short term. He also stresses the need to recover local production, reduce consumerism and promote social welfare. - September 1, 2022
"Our goal is to support the country's development."
For the head of Digital Transformation at Banco Industrial de Guatemala, Javier Ramírez, the commitment to innovation must be a constant for companies across all sectors. Researching, adopting and charting the course of emerging technologies is, he says, the only way to identify competitors. - August 24, 2022
"Cloud computing is the fastest-growing technology of the last 30 years".
The cloud has become the paradigm of internet services. Abhas Ricky, Chief Strategy Officer of Cloudera, explains the challenges and trends of a booming sector. - August 16, 2022
"Metro de Madrid's main challenge is the rising price of energy."
During the three years that its CEO Silvia Roldán has been at the helm, Metro de Madrid has faced significant challenges. The last of these, the increase in the price of electricity, can be better addressed thanks to the energy efficiency plans that have made it possible to reduce electricity consumption. - July 29, 2022
The changing role of the CIO
The CIO of the future must demonstrate both technological expertise and strategic business thinking. - July 5, 2022
"The banking sector has a mission to contribute to financial inclusion."
The financial market is capable of predicting the great innovations of technology and the future of the labor market. Gianfranco Ferrari, CEO of Credicorp, explains how digital transformation informs the holding company's actions, as well as its social impact. - June 29, 2022
This is not a simulation: artificial intelligence for businesses
Artificial intelligence has evolved from a promising business transformation to a key component in companies' schemes to evolve into much more agile, efficient and secure environments. - June 22, 2022
Valuing incentives and creating a shared sense of purpose: this is how Spanish CEOs are fighting the Great Resignation
The Great Resignation is a phenomenon that has spread over the last two years of the pandemic, especially in the English-speaking world, but it seems to be reaching our country as well. The study 'The Great Resignation: Tips for Attracting, Retaining and Winning the Battle for Talent', based on surveys of 2,430 Spanish CEOs and senior executives, demonstrates how Spanish companies are already preparing to retain and motivate their talent. - June 13, 2022
“The ability of real-time monitoring in determining how to solve a problem is magic"
'Big data' is here to stay, but the next step is to improve business performance through data analysis and instant reaction. The Chief Revenue Officer of Celonis, Miguel Milano, is committed to this in order to rectify the errors resulting from poorly integrated, overlapping systems.