BBVA Book Launch: Reinventing the Company in the Digital Age
What will the company of the future be like? How is technology shaping the businesses of tomorrow?
Find out in Reinventing the Company in the Digital Age, the latest addition to BBVA’s annual series of books dedicated to analyzing the key issues of our time. BBVA, through its knowledge community OpenMind, seeks out the world’s leading experts and asks them to use a straight-forward, accessible approach that permits open access to the latest knowledge for the non-specialist general public.
This book, through its 19 articles, examines how the digital revolution is shaping the future of the economy, society, and our daily lives. To succeed in this new era big organizations that have until now been profitable and able to lead their industry for decades are confronted with the need for radical change.
In this event, professors Peter Thomson (Henley Business School) and Esteban García-Canal (Universidad de Oviedo) together with Francisco González (BBVA) will share their insights on how the digital era is changing the rules of the game for companies and how they are striving to adjust to a constantly changing landscape.
OpenMind, BBVA’s online knowledge community, is a space for the discovery and dissemination of ideas on a wide variety of subjects, from science and technology, to economics, humanities or the environment. Through its books, posts, interviews, videos and infographics, OpenMind seeks to help understand the powerful forces that are influencing our world. Explore and download for free all the contents available and sign up to receive the monthly newsletter with all the latest updates.
Watch the book trailer here